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Case studies

Cherrygood

Our challenge
Drive sales for Cherrygood through educating consumers on the product’s health credentials.

Our approach
A programme of media stories was created to drip-feed consistent messages regarding the health benefits of Cherry juice. Liaison with health editors to inform on clinical trials on the nutritional content of Montmorency cherries delivered a strong health angle while lifestyle editors were targeted with themed press releases to fit editorial calendars alongside scheduling desk sides to sample the product.

Our results
Within two weeks of working with Cherrygood, Mason Media secured two national pieces of coverage from health correspondents detailing the health benefits of drinking cherry juice. The immediate benefits of a 13-25% sales uplift was seen across all retailers. Further coverage across health, sports and lifestyle media has continued to keep the brand front of mind.

Adam Pritchard, Founder and Chief Executive of Pomegreat, the original pomegranate juice drink, says: ‘Mason Media were instrumental in taking Pomegreat sales from £10k a month to over £150k a month. They know how to tell a story for a young brand.’
Adam Pritchard, Chief Executive of Pomegreat
I have no doubt Kirwans is the most publicised law firm in the North West of England and that is largely attributable to Nick and his team. His team always prepares professional press releases often within minutes of a story breaking. We have enjoyed a phenomenal amount of TV, radio, newspaper and magazine coverage.
David Kirwan, Senior Partner Kirwans
Mason Media provides me with a professional, flexible PR service which allows me to turn it on and off as and when I have stories to tell. It also allows me to use my PR budget to maximum effect.
Jon Wyles, MD Smart Storage
Mason Media provides our brands with the national media killer PR which makes them stand out from the crowd.
Mike Sears, MD Windfall Drinks