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Case studies

Parcel2Go

Our challenge
Build awareness for Parcel2Go.com and position the business as a dynamic, innovative and thriving player in the parcel delivery market.

Our approach
Mason Media has continued to build profile for the founders of Parcel2Go.com, father and son Fil and Adams Mercer Smith to position them as entrepreneurs within the SME market. During national mail strikes, Mason Media moved into promoting the business as a reliable alternative to Royal Mail for both business and consumer customers. Details of sales increases were issued to media along with points of view on the strike action and its impact on UK plc.

Our results
Parcel2Go.com was successfully placed on a series of influential broadcast media to give opinions on strike action resulting in interviews on BBC 2’s Working Lunch, BBC news, ITV news and Channel 4 news, all within one week.

National newspapers credited the company as the only alternative to parcel delivery while trade media covered the constant innovations that Parcel2Go.com offered to offer a cheaper and more efficient service to their customers.

Adam Pritchard, Founder and Chief Executive of Pomegreat, the original pomegranate juice drink, says: ‘Mason Media were instrumental in taking Pomegreat sales from £10k a month to over £150k a month. They know how to tell a story for a young brand.’
Adam Pritchard, Chief Executive of Pomegreat
I have no doubt Kirwans is the most publicised law firm in the North West of England and that is largely attributable to Nick and his team. His team always prepares professional press releases often within minutes of a story breaking. We have enjoyed a phenomenal amount of TV, radio, newspaper and magazine coverage.
David Kirwan, Senior Partner Kirwans
Mason Media provides me with a professional, flexible PR service which allows me to turn it on and off as and when I have stories to tell. It also allows me to use my PR budget to maximum effect.
Jon Wyles, MD Smart Storage
Mason Media provides our brands with the national media killer PR which makes them stand out from the crowd.
Mike Sears, MD Windfall Drinks