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Case studies

Setanta Insurance

Our challenge
Build awareness for a new brand within the insurance market to quickly build a customer base.

Our approach
We launched Setanta Insurance to trade and business media positioning it as an insurance company that offers innovative products and supports the broker community. Talking points around consumer attitudes to insurance were delivered through a series of surveys to draw out newsworthy statistics as well as exploiting the news agenda on topics such as emergency cover to position Setanta Insurance as the voice of the insurance industry.

Our results
Consistent media coverage has been delivered for the brand across Insurance Daily, Global Insurance Services, Business World, Daily Star, Irish Daily Mail, Irish Daily Mirror, Irish Examiner, Irish Independent, Irish Sunday Independent, regional print and broadcast news.

The campaign helped Setanta Insurance sell a policy every 15 minutes and quickly establish Ireland’s fastest growing insurance company.

Adam Pritchard, Founder and Chief Executive of Pomegreat, the original pomegranate juice drink, says: ‘Mason Media were instrumental in taking Pomegreat sales from £10k a month to over £150k a month. They know how to tell a story for a young brand.’
Adam Pritchard, Chief Executive of Pomegreat
I have no doubt Kirwans is the most publicised law firm in the North West of England and that is largely attributable to Nick and his team. His team always prepares professional press releases often within minutes of a story breaking. We have enjoyed a phenomenal amount of TV, radio, newspaper and magazine coverage.
David Kirwan, Senior Partner Kirwans
Mason Media provides me with a professional, flexible PR service which allows me to turn it on and off as and when I have stories to tell. It also allows me to use my PR budget to maximum effect.
Jon Wyles, MD Smart Storage
Mason Media provides our brands with the national media killer PR which makes them stand out from the crowd.
Mike Sears, MD Windfall Drinks