our clients > brabners
THE CLIENT
Brabners Chaffe Street is one of the UK’s leading law firms working with clients in the North West, UK and internationally. While the firm’s brand was relatively strong in the region, little work had been done developing profile nationally.
STRATEGY AND PLAN
The immediate priority was to spend time with each of the firm’s departments, including corporate, commercial, property, employment and sport. A series of brainstorms were held with the various teams and a timetable of activity drawn up.
In addition to planning media activity across regional and national media, Mason Media also used its considerable experience working within the professional services sector to add value by introducing Brabners to potential business contacts.
MEASUREMENT AND EVALUATION
In three years, Mason Media has secured more than £2million of independently evaluated coverage for Brabners. Highlights have included The Times, Daily Telegraph, BBC Radio Five Live, Sky News and all regional media such as the Liverpool Daily Post, Manchester Evening News and Lancashire Evening Post. The property team have benefited from considerable exposure within this sector’s trade press, while the firm as a whole has been consistently profiled in its own trade press, The Lawyer and Legal Week.
RESULTS
Brabners Chaffe Street has grown significantly during each of the last three years with PR activity central to the firm’s marketing strategy.
