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thie client
The Peverel Group is the UK’s leading provider of property related services including property management, retirement home sales and communication and security technology.
Strategy and Plan
Mason Media was brought on board at a time of huge growth for the Peverel Group.
A comprehensive strategy was put in place to enable Peverel – and its various component businesses – to maximise publicity.
The media relations activity was to cover corporate activity in terms of plans for an enlarged HQ in New Milton, substantial job creation and purchase of new companies.
It was also to support each of the individual businesses to ensure that their often ground-breaking activity received the profile it deserved.
Measurement and Evaluation
In the first couple of months of working for the Peverel Group, significant media coverage had been secured in the regional, property and retirement trade press – print and online.
Stories to receive publicity included the news that the organisation was to create around 300 new jobs at its New Milton HQ as part of its expansion plan and research by the Retirement Homesearch team showing that sales in their sector of the property market remain strong.
Results
Peverel has successfully put in place a comprehensive marketing strategy with PR being one of the key elements.
Continuing to build the profile of the Peverel Group as the leading provider of property related services in the UK and helping to create new business opportunities will be the key priorities as the campaign unfolds.
