April News Roundup
Striking a win for ViaPost
We secured a feature for ViaPost, the alternative mail service which offers businesses a greener, more cost efficient method to send its post in the Daily Telegraph’s Business section.
Through pitching a story on how businesses can cut costs and carbon emissions we secured a piece in the ‘Disrupters’ section explaining how ViaPost enables businesses to issue mail shots electronically to a hub near to the final postal address. Focusing on both its green time and cost efficiencies, ViaPost was positioned as revolutionising the postal service.
Fund raising through profile raising
April saw Mason Media help secure funding and awareness for charity, Sophie’s Legacy, an organisation set up by Rob Drury, whose wife Sophie, died of ovarian cancer in April 2008 to raise funds for Macmillan Cancer Support and Prospect Hospice in Swindon.
Ahead of 50 friends and family, including founder, Rob taking part in the Rome marathon we secured coverage on BBC Radio Wiltshire and the Swindon Advertiser.
A post marathon sell-in yielded a front page splash on the Newbury Weekly News profiling the success of the runners and pushing for last minute donations to the cause.
The media coverage gave a strong push towards the target fundraising of £100,000, with new supporters making donations to take the running total to £90,000!
Mason Media is multiplying!
Spring has seen two new arrivals to the Mason Media team. Former journalist and national magazine editor, Christina Hamilton-Stirling joins with a wealth of PR experience in B2B, financial and public sector PR. Past clients include Marks & Spencer Financial Services, the Co-operative Bank, Central Manchester & Manchester Children’s University Hospitals NHS Foundation Trust and Blackpool Borough Council.
Christine Morgan, former Consumer Director at Bell Pottinger’s Good Relations also joins the team bringing over 12 years consumer PR experience. Her experience spans across Food, Beauty, Retail, Charity, Leisure and Consumer Technology with a previous clients that include Aunt Bessie’s, Meat and Livestock Commission, Boden, Gossard, Clarks shoes, National Osteoporosis Society, Daily Mail Ideal Home Show and eBay to name a few!
We are part of the Twitterati!
MasonMediaPR is all-a-twitter! Embracing the latest form of social media is all part of creating dialogue with your key audience. Keep updated on what the Mason Media team are up to or drop us a line to learn more about how digital communications should be an important part of your comm’s mix
