May News Roundup
Stand and deliver
Mason Media secured headline coverage for Kirwans Solicitors Senior Partner, David Kirwan on his announcement to stand as the first anti-sleaze Independent candidate at the next General Election
Since working with the leading North West law firm, Kirwans Solicitors, six years ago Mason Media has secured high profile national and regional coverage to raise the profile of Senior Partner David Kirwan and his other lawyers.
Within hours of David’s decision to take on Conservative Esther McVey and incumbent Labour MP in the knife-edge Wirral West constituency, Mason Media had organised a press conference attended by Sky News, BBC radio, Liverpool Daily Post and the Press Association among others.
A modern, dynamic website was managed and advertising to support the announcement booked with key local media. The campaign brought together our core skills of national and regional media relations and project managing the complete integrated marketing strategy www.davidkirwan.co.uk
Howzat! Cricketing Legends Run Up Support for North West Cancer Research Fund
Over the past years we have helped Liverpool-based North West Cancer Research Fund raise awareness to support its crucial research into the causes of cancer. Our work has included facilitating corporate relationships and raising funds and coverage for events such as abseils and the London Marathon.
This year we are bowling in with a fundraiser which sees an Old England XI play a charity cricket match with a Neston Cricket Club XI, Parkgate. Among those taking part are legends Derek Randall, John Lever and Monte Lynch with a Sporting Lunch preceding the match. Anyone wanting to book a table or find out further information, should contact the charity’s chief executive Anne Jackson on 0151 709 2919.www.nwcrf.co.uk
Katie and Peter Split Means Hits for Pannone
The split between glamour model Jordan and her pop singer husband, Peter Andre, sparked a frenzy of activity on newsdesks and among Britain’s law firms too.
Mason Media secured the first broadcast interview on the subject only minutes after news of the couple’s impending divorce broke.
Andrew Newbury, a partner with Manchester-based law firm Pannone, was interviewed by a host of BBC outlets including Radio Five Live’s ‘Drive’ programme.
In the year since they started working with Mason Media, Andrew and his colleagues have provided comment for numerous BBC radio and TV shows, Sky News and a host of national and international newspapers.
S.O.S call from PDSA
An S.O.S call to ‘Stock Our Shops’ secured national coverage for veterinary charity, PDSA this month. Details of diminishing stock donations due to the economic downturn equating to an estimated drop in funds of £800,000 for the charity were issued as the charity faced with a 10% increase in the number pets presented for treatment.
The ‘donation-distress’ call resulted in coverage for the charity on Sky News, Classic FM, Rock FM and was picked up by the Press Association delivering regional coverage including The Grantham Journal and Fenland Citizen. The story was tweeted by Sky to its 17,156 followers.
Mason Media’s Got Talent
Additions to the Mason Media team include Senior Media Consultant, Sarah Park and Associate Media Consultant, Jane Batchelor. Sarah brings nine years journalism and PR experience to the agency with experience from both corporate and consumer clients. Jane brings seven years travel and leisure experience to the team. Mason Media is delighted to continue to expand its talented team!
