Changing Insurance For Good With Setanta Insurance
The Mason Media team is working with Setanta Insurance, one of Ireland’s fastest growing companies in that sector.
Setanta Insurance has just launched a new look brand together with the bold strapline “insurance changed for good” as it seeks to build on the success of its first 18 months in business.
The creative campaign was put together by our strategic partner, Wilmslow-based Driven.
The PR programme aims to build dialogue with brokers and launch cost competitive products to market.
P2G Pips Post Office To The Post
Mason Media turned bad news for Post Office customers to good news for delivery service Parcel2Go with a story that the Bolton-based business was set to benefit from a £60,000 increase in revenue as London and Scotland postal workers walked out on strike.
Coverage was secured in media ranging from the Financial Times to Manchester Evening News, helping to further position Parcel2Go as a modern, customer-focused, efficient alternative to the Post Office.
Front Page Headlines for Cancer Charity
The North West Cancer Research Fund relies heavily on fundraising to support essential research into the fundamental causes of cancer.
When Managing Director of Wirral-based business, Connection 365, Steve Murcell announced his mission to cycle across the Pyrenees we threw our efforts behind raising awareness of the challenge to raise funds for the charity.
The gruelling cycle stretched for 720 kilometres from the Atlantic Ocean right across to the Mediterranean Sea, climbing over 11,000 metres in less than 100 hours! Our liaison with regional media secured a front page article in the Ellesmere Port Standard and a business news article in the Ellesmere Port Pioneer – helping Steve on the way to raising almost £1,000 for NWCRF.
Stepping In To Protect Reputations
Mason Media’s specialist Reputations Matter unit continues to provide clients in need with critical support. Whether it is putting in place strategies to deal with potential negative media coverage or stepping in when a crisis breaks, our team of experts is always on hand. During recent times we have worked with clients across sectors as diverse as retail, property, financial services and charity.
Welcome Anna!
The Mason Media team continues to grow with the arrival of Anna Asamoah who joins the team to help on consumer and corporate accounts. Anna brings with her a strong grounding in PR, with previous experience working for a PR agency in Paris. Her past clients include Magnum ice creams, Passionata Lingerie and Club Med Gym. Anna is fluent in both French and Spanish, which just leaves us to say “Bienvenue/ Bienvenido a Mason Media!”
Mason Media, the Liverpool based PR consultancy, has doubled staff numbers in response to growing business demands. The expansion includes developing a new consumer PR offering, led by former Bell Pottinger Consumer Director, Christine Morgan, and senior appointments in the agency’s corporate team.
Christine, former Director of Bell Pottinger’s London-based Good Relations returns to her home city of Liverpool and brings 12 years’ experience to the Mason Media team. Her experience includes developing campaigns for clients across retail, food, charity and leisure for brands including Meat and Livestock Commission, Aunt Bessie’s, Clarks, Gossard and Daily Mail Ideal Home Show. Successful campaigns include Retail Week’s Marketing Campaign of the Year and International Launch of the Year for Japanese clothing company UNIQLO.
Mason Media’s corporate team is also bolstered by the appointment of Executive Media Consultant, Christina Harrison-Stirling, who brings 20 years journalism and corporate PR experience. Christina brings a wealth of experience from professional and financial services as well as public sector work with former clients including Co-operative Insurance, Marks & Spencer Financial Services and Blackpool Borough Council.
Former journalist Sarah Park also joins the team, increasing the Liverpool office personnel to ten. Sarah brings nine years’ experience helping regional small to medium enterprises develop a national profile.
Managing Director, Nick Mason, says: “Mason Media is experiencing a dynamic time with a series of new client wins.
“Our senior recruitments mark a growth in the agency’s business and capabilities. It puts us in good stead to offer clients a high-level professional consultancy and strong results from a leaner North West cost basis.”
“The arrival of Christine and Christina and our other new recruits will help ensure we achieve our further exciting plans for expansion.”
Christine Morgan says, “I am delighted to return to Liverpool and offer the strong consumer PR expertise gained working in London agencies to the North West.”
Also joining the Mason Media team is Jane Batchelor who brings with her seven years’ travel and leisure industry knowledge. Her past credentials include media relations and copywriting for Accor Hotels in South East Asia, one of the world’s largest hotel chains.
Mason adds: “Although there are well documented fears on the current economic climate, we are finding that businesses are more and more acknowledging the importance of public relations and reputation management and are seeking cost effective communications plans that deliver against commercial objectives.”