June News Roundup
Changing Insurance For Good With Setanta Insurance
The Mason Media team is working with Setanta Insurance, one of Ireland’s fastest growing companies in that sector.
Setanta Insurance has just launched a new look brand together with the bold strapline “insurance changed for good” as it seeks to build on the success of its first 18 months in business.
The creative campaign was put together by our strategic partner, Wilmslow-based Driven.
The PR programme aims to build dialogue with brokers and launch cost competitive products to market.
P2G Pips Post Office To The Post
Mason Media turned bad news for Post Office customers to good news for delivery service Parcel2Go with a story that the Bolton-based business was set to benefit from a £60,000 increase in revenue as London and Scotland postal workers walked out on strike.
Coverage was secured in media ranging from the Financial Times to Manchester Evening News, helping to further position Parcel2Go as a modern, customer-focused, efficient alternative to the Post Office.
Front Page Headlines for Cancer Charity
The North West Cancer Research Fund relies heavily on fundraising to support essential research into the fundamental causes of cancer.
When Managing Director of Wirral-based business, Connection 365, Steve Murcell announced his mission to cycle across the Pyrenees we threw our efforts behind raising awareness of the challenge to raise funds for the charity.
The gruelling cycle stretched for 720 kilometres from the Atlantic Ocean right across to the Mediterranean Sea, climbing over 11,000 metres in less than 100 hours! Our liaison with regional media secured a front page article in the Ellesmere Port Standard and a business news article in the Ellesmere Port Pioneer – helping Steve on the way to raising almost £1,000 for NWCRF.
Stepping In To Protect Reputations
Mason Media’s specialist Reputations Matter unit continues to provide clients in need with critical support. Whether it is putting in place strategies to deal with potential negative media coverage or stepping in when a crisis breaks, our team of experts is always on hand. During recent times we have worked with clients across sectors as diverse as retail, property, financial services and charity.
Welcome Anna!
The Mason Media team continues to grow with the arrival of Anna Asamoah who joins the team to help on consumer and corporate accounts. Anna brings with her a strong grounding in PR, with previous experience working for a PR agency in Paris. Her past clients include Magnum ice creams, Passionata Lingerie and Club Med Gym. Anna is fluent in both French and Spanish, which just leaves us to say “Bienvenue/ Bienvenido a Mason Media!”
