September News Roundup
Mason Media team on the ball
When the news broke that Chelsea has been banned from entering the transfer market until January 2011, after being found guilty of illegally inducing French teenager Gael Kakuta, Mason Media proved they were on the ball. Within minutes a statement was distributed on behalf of client Employment Law Advisory Services (ELAS) and quickly taken-up by the national media. Talk Sport booked ELAS’s Peter Mooney to appear on that evening’s discussion programme, hosted by Danny Kelly and Neil Ashton.
In a lively debate Peter insisted Chelsea had no chance of wining an appeal against the decision. And there was even a little mention of Mason Media live on air, thanks to a rather confused Danny Kelly! The next morning ELAS was also quoted in the sports pages of the Daily Express, on the same issue.
ELAS also made national and international headlines following a story distributed by Mason Media on the increase of social media in the workplace. Research by ELAS revealed that many employers are considering introducing ‘Facebook breaks’ for workers in a bid to clampdown on the use of sits such as Facebook, Twitter and Bebo in the office. The Daily Telegraph, Scottish Daily Record, Manchester Evening News and Liverpool Daily Post are just a number of the print publications who used the story.
News was also picked up by numerous business-related websites including Personnel Today and Fresh Business Thinking. And the article traveled around the globe, being used extensively in India and America.
North West Cancer Research Keeps the Fundraising Ball Rolling
Mason Media helped North West Cancer Research Fund raise a staggering £12,000 to provide fundamental research into the causes of the disease through securing sponsorship and awareness for the annual Butterfly Ball.
Teaming the charity up with successful North West businesses, Smart Storage and Armstrong’s solicitors, Mason Media helped the charity secure funds to sponsor the event and generated coverage to support the event in LDP Business as well as pre-publicity to drive ticket sales in Cheshire Life, Manchester Evening News. Further coverage in regional consumer magazines is also in the pipeline.
Parcel2Go delivers news amid the postal strike
Parcel2Go, the Bolton-based delivery service captured the headlines amid news of the Royal Mail strike this month. Leading a story on how alternative delivery services are winning new customers as businesses seek to circumnavigate the disruption to ‘snail mail’ saw the company namechecked in the Financial Times.
The company also saw hits this month with the announcement of a service in Ireland on Business World Online, RTE Business. The company was also listed in Business XL’s Top 50 Rising Stars.
Kirwans comments on Jack Straw pardon
Fast growing Merseyside law firm Kirwans Solicitors made the headlines in the Sunday Times and Financial Times in the space of a week.
Senior Partner David Kirwan, who is also standing as an Independent Candidate at the General Election, was interviewed about the legal and political ramifications of Justice Secretary Jack Straw’s decision to grant the Liverpool fan a pardon.
David made it clear that he felt Straw’s decision was “politically expedient” and an attempt to help preserve the seats of Labour MPs in marginal constituencies.
On Your Marks…
September saw the arrival of former national newspaper journalist, Gary Quinn joining the Mason Media team. Gary, who has held former positions including Features Editor on The Mirror and various features roles at IPC magazines joined the team to work on business to business clients.
Anna Asamoah got her running shoes on this month completing the Great North Run to raise funds for Breakthrough Breast Cancer. Anna completed the course in just under 2 hours 30 minutes raising £403.00.
Welcome to Gary and well done to Anna!
