PR delivers business for Parcel2Go
News of national postal strikes dominated the nation’s headlines this month largely detailing disruption to the public and business. Mason Media hijacked the news agenda as an opportunity for client, Parcel2go.com delivering a surge of new business.
In one week, Fil Adams-Mercer, CEO of the online parcel delivery service, was interviewed on five national media outlets positioning Parcel2Go as an alternative to beat the strike. BBC News 24 featured a live interview with Fil on the effects of the strikes, ITN filmed at the Bolton-based firm’s depot and featured a piece on Channel 4 News. Fil also appeared on Sky News talking about the boost in traffic to his business following the strike as well as conducting a five minute discussion on BBC Radio Five Live’s Drive.
The following week Fil was guest of the day on BBC 2’s business programme, Working Lunch, again discussing the impact of the strikes on SMEs. Print and internet media also ran with stories on the firm with features in the Daily Mail, Guardian Online and Internet Retailer.
As a result Parcel2Go has seen an increase of 10,000 parcels delivered with, at one point 400 users processing deliveries online at the same time.
Strike delivers profits and profile for GFS
Another of Mason Media’s newest clients took advantage of the postal strike to make its breakthrough with national media this month. Global Freight Solutions (GFS), the UK’s largest parcel and carrier management company, reported that the threat of strike action had helped contribute to a 30 per cent growth in half-year turnover.
The story attracted the attention of The Guardian and Financial Times as well as securing covering with key trade magazines and regional print and broadcast media around the company’s headquarters in Billingshurst, West Sussex.
Cherrygood news for Cherrygood
Mason Media delivered some Cherrygood news for its new fruit juice client this month. Within two weeks of working with the drinks brand, Mason Media secured two national health stories on the benefits of cherryjuice to position it as the new natural sports drink.
Coverage in the Daily Express and Daily Mail appeared in consecutive weeks with additional pieces secured in OK!, Essentials and Prima.
Fashionistas take a shine to Accessories Online
Accessories Online has proved a hit with fashionistas following Mason Media’s PR activity to raise the profile of the brand with high-end fashion media. Within three months the team has secured a host of coverage for the online site’s collection of jewellery with influential titles; Grazia, You magazine, Coutts, More, Cosmopolitan, New!, OK!, ShinyStyle as well as establishing a following with bloggers including Coco’s blog and FashionBite.
Mason Media Turns Up The Heatons with new client win
This month Mason Media also secured a new client win in Heatons – the complete office solutions experts.
The Wirral-based firm supplies office stationery, print needs, including everything from business cards to Christmas cards, and office furniture for companies across the region and beyond.
With Mason Media’s expert help Heatons expects to raise its profile in key local media including the Liverpool Daily Post and Echo, Wirral Globe and relevant trade press profiling the company and its clients and its social responsibility work which has raised over £60,000 for various charities since it began trading more than 20 years ago.
Liverpool-based Mason Media has appointed Christine Morgan a Director of the company just six months after she joined from Bell Pottinger in London.
Chris is heading up a dedicated Consumer division at Mason and has already landed new clients in food and drink, retail and leisure.
Chris returned to her home city in April this year, bringing with her 12 years’ experience including campaigns for clients such as the Meat and Livestock Commission, Aunt Bessie’s, Clarks, Gossard and UNIQLO.
In addition to spearheading the Consumer offer, Chris will also play a wide-ranging role across the business.
Managing Director Nick Mason said: “Chris and her team will put Mason Media and Liverpool on the map in terms of our ability to win big Consumer accounts which traditionally would have gone to Manchester or London agencies.
“In just a handful of months, we have found ourselves being given the opportunity to pitch for national consumer accounts which is hugely exciting.
“While the Consumer part of our business continues to develop, our Professional Services unit also continues to win significant amounts of new business.”
Mason Media, whose offices are in North John Street, Liverpool, was founded in 2003 by former Daily Mail journalists Nick and Lucy Mason.
Clients include leading North West law firms, Pannone LLP, Kirwans Solicitors and O’Connors LLP and Europe’s largest parcel delivery service Parcel2Go.