November News Roundup
Kirwans Solicitors hit the headlines with a legal first
Kirwans Solicitors made widespread national news this month with news of a legal first after working on a case to represent three-year-old Jay Jones who won the right to sue after being attacked with a car jack, by another boy of three.
Once alerted of the unique case Mason Media swung into action, interviewing the victim’s mother to establish the full facts around the incident before devising a media strategy to maximise publicity for Kirwans.
Within 24 hours the law firm had been quoted in most national newspapers, including the Daily Telegraph, The Sun, Daily Mail and online sites for The Times, Independent, Guardian and Express.
That same day Kirwans made headline news on the BBC Lunchtime and Six O’clock News as well as ITN Lunchtime and Six O’clock news bulletins. Channel Four Lunchtime News, Sky News and Channel Five also included comments from both senior partner, David Kirwan and Head of PI, Simon Gibson.
Simon also appeared on BBC Five Live Breakfast, Five Live Victoria Derbyshire Show, BBC Radio Four Today Programme, BBC Radio Merseyside and BBC Radio 2’s Jeremy Vine Show plus Granada Lunchtime and Evening News reports.
David went on to appear live on BBC North West Tonight, BBC World Service, the BBC News Channel and numerous local radio stations.
Setanta Insurance Keeps Drama Off The Roads
This month Mason Media team was in the driving seat to deliver publicity for Setanta Insurance through launching a national anti drug driving campaign in Ireland entitled, Keep Drama Off The Roads.
Targeting 15-25 year olds, the campaign encourages young people to create a short film demonstrating the devastating impact of drug driving. Launch of the initiative and support from celebrity actor and presenter, Baz Ashmawy has so far secured coverage in The Sun, News of the World, TV Now, Cork Independent, Galway Independent, Limerick Leader, Killarney Advertiser, Leitrim Observer and 13 radio stations.
Mason Media makes good news of Boughey results
Boughey Distribution hit the headlines with a raft of good news this month. The company’s announcement of a record £39.2 million turnover was reported in the key trade titles, including Food Manufacture, and target regional publications. Managing Director, Keith Forster, was also interviewed by North West Tonight about ‘The Box’, a year long project following a container and its contents around the world.
In a further boost to its profile, and a fitting end to a successful year, Boughey fought off strong competition to win the title of Large Business of the Year at the glittering Cheshire Business Awards.
PR delivers sales uplift
Benefits of PR on the bottom line were evident this week for clients Cherrygood and GFS with increased sales following press coverage.
For a two week period following coverage for Cherrygood in national newspapers, Daily Mail and The Express, a sales uplift of 13-25% was experienced across all supermarket retailers.
A piece of coverage in the Argus Online’s business section for GFS delivered an increase in web traffic of 30% and resulting in sales enquiries.
New team members
A recent addition to the Mason Media team comes in the guise of Rachel Mealing, Head of Professional Services. Bringing a wealth of experience in handling PR for business to business clients, working both agency and client side, Rachel has worked for Bell Pottinger North, Golley Slater, Addleshaw Goddard and Baker Tilly. Rachel joins Mason Media’s corporate team looking after clients including Kirwans, Boughey and GFS.
