January 2010 Newsround up
ABode Chester rings in the New Year with Times top hotel recognition
New client, ABode Chester, the boutique hotel which opens in Chester in April 2010, started the new year by being named as one of the top hotels for 2010 by The Times.
The 85 room hotel, backed by Michelin-starred chef, Michael Caines, started its launch PR programme with high profile exposure and is followed with national and regional interview opportunities.
ELAS advises on Harry Redknapp’s troubles
As Harry Redknapp landed in hot water at the start of the year, Mason Media ensured that Employment Law specialists, the Employment Law Advisory Services (ELAS), grabbed their share of the media spotlight.
A rapid response to news that the Tottenham Hotspur manager had attended Bishopsgate Police Station charged with £40,000 tax evasion saw ELAS quoted on the sport pages of the Daily Express advising that should Harry be found guilty, Spurs would have no choice to give him the red card.
North West Cancer Research Fund p p p pick up a penguin
Regional cancer charity, North West Cancer Research Fund (NWCRF) piggy-backed a penguin this month with guerilla activity to highlight the dangers of UV rays and causes of skin cancer.
A photocall kitting out a selection of the Go Penguin installations with protective T-shirts and sunglasses created great talkability throughout NWCRF’s social media networks and also created a colourful picture led story with the Liverpool Echo.
Cherrygood helps send consumers to sleep
This month, Mason Media caught the attention of consumers with the news that Cherrygood, the UK’s only ready to drink cherry juice, can help send them to sleep. News on how the tart cherry juice contains high amounts of Melatonin, a natural sleep aid, made news across national consumer magazines, Essentials and Women’s Health as well as the health pages of the Express.co.uk.
Immediate results were seen at the till point with an increase in sales resulting directly from the wide editorial coverage.
i-paye appoints Mason Media
Mason Media has signed up i-paye, one of the region’s fastest growing businesses, as a new client.
I-paye, which was recently ranked seventh in the Sunday Times Fast Track 100 and number one in the Liverpool Daily Post’s Business Hot 100, is an umbrella company providing payroll services to self-employed contractors and recruitment agencies. Mason Media will work with Directors Gaynor McGrail, Shaun McGrail and Paul Hughes implementing a comprehensive marketing and PR strategy, further raising profile and helping i-paye break into a number of new sectors.
