Challenge
Drive a national profile for Kirwans solicitors to drive new business to the North West based business.
Approach
Mason Media liaises frequently with the Kirwans’ legal team to explore news angles on current activity and points of view on items on the news agenda. In the case of a three year old suing a fellow three year old, Mason Media drew national media attention to a legal first.
Results
Within 24 hours the law firm had been quoted in most national newspapers, including the Daily Telegraph, The Sun, Daily Mail and online sites for The Times, Independent, Guardian and Express.
The same day Kirwans made headline news on the BBC Lunchtime and Six O’clock News as well as ITN Lunchtime and Six O’clock news bulletins. Channel Four Lunchtime News, Sky News and Channel Five also included comments from both senior partner, David Kirwan and Head of PI, Simon Gibson.
Simon also appeared on BBC Five Live Breakfast, Five Live Victoria Derbyshire Show, BBC Radio Four Today Programme, BBC Radio Merseyside and BBC Radio 2’s Jeremy Vine Show plus Granada Lunchtime and Evening News reports.
David went on to appear live on BBC North West Tonight, BBC World Service, the BBC News Channel and numerous local radio stations.
Our work has seen Kirwans Solicitors secure sustained coverage both within the North West regional media and nationally with a number of their high profile cases featuring in The Times, Daily Mail and on BBC and Sky News. As a direct result of PR activity, the firm has secured a significant amount of new business.
