Challenge
We work with NWCRF, one of the oldest cancer research charities in the region to promote its fundraising work and important scientific breakthroughs.
Approach
A programme of robust media relations to detail the charity’s work, researchers and fundraising events has seen NWCRF raise its profile across the North West and Wales.
Results
NWCRF enjoyed a record year for fundraising, as it celebrated its Diamond Jubilee in 2008 due to its continued presence in the press. Over the course of two years, we have developed the profile of the charity across the North West and Wales by promoting their fundraising, scientific breakthroughs, and funding of research projects.
We have also formed strategic alliances with a number of new corporate supporters in the North West region for the charity.
