Challenge
O’Connors LLP had built a strong reputation in Liverpool but needed to reach wider regional and national audiences, particularly finance directors and decision makers in the insurance world.
Approach
We positioned O’Connors as experts to comment in a number of insurance-related articles in major national and trade media. We approached key national financial journalists to hold face to face briefings on the expertise offered by the corporate law firm.
Results
O’Connor’s’ has achieved significant coverage in a range of target media including insurance trade press and financial and corporate healthcare media. A breakthrough half page article in the Financial Times highlighted how O’Connors is continually winning work which has helped open doors to new strategic partners and clients.
