Challenge
Manchester-based Pannone has the largest Family department outside London. The law firm wanted to build its reputation as one of the country’s leading specialists on divorce and children’s law.
Approach
Mason Media pinpointed stories and issues which could be capitalised upon to detail the Pannone team’s specialisms from the rise in the number of husbands suing their wives for divorce and seasonal spikes in international child abductions. Pannone’s partners were also positioned as expert media commentators on marital splits such as celebrities Sir Paul McCartney and Madonna.
Results
Pannone’s Family team has featured in news articles and interviews across the globe, with its lawyers being interviewed on or quoted by BBC Radio Four’s ‘Today, BBC Radio Five Live, Sky News, BBC News 24, The Times, The Guardian, Daily Mail, Daily Telegraph, Daily Mirror, Metro and media as far afield as South Africa, the Philippines, Japan, Dubai, India and Australia.
