Challenge
Build awareness for Parcel2Go.com and position the business as a dynamic, innovative and thriving player in the parcel delivery market.
Approach
Mason Media has continued to build profile for the founders of Parcel2Go.com, father and son Fil and Adams Mercer Smith to position them as entrepreneurs within the SME market. During national mail strikes, Mason Media moved into promoting the business as a reliable alternative to Royal Mail for both business and consumer customers. Details of sales increases were issued to media along with points of view on the strike action and its impact on UK plc.
Results
Parcel2Go.com was successfully placed on a series of influential broadcast media to give opinions on strike action resulting in interviews on BBC 2’s Working Lunch, BBC news, ITV news and Channel 4 news, all within one week.
National newspapers credited the company as the only alternative to parcel delivery while trade media covered the constant innovations that Parcel2Go.com offered to offer a cheaper and more efficient service to their customers.
