Challenge
Launch Pomegreat, the UK’s first pomegranate juice drink ahead of the imminent arrival of top US brand, Pom Wonderful to secure market share.
Approach
We positioned pomegranates as the latest ‘superfood’, talking up their nutritional credentials and presenting Pomegreat as the latest must-have fruit drinks.
Results
Our media relations approach resulted in excess of £450,000 of media coverage The story was widely reported by ITV’s This Morning, Daily Mail, Sunday Times, The Times, Daily Express, Daily Mirror, The Guardian, The Observer, Daily Telegraph, The Independent, You Magazine, Men’s Health, The Grocer and The Publican resulting in a 600 per cent increase in sales.
The powerful PR campaign won Holland & Barrett’s Media and Marketing Award of the Year.
