Challenge
Build awareness for a new brand within the insurance market to quickly build a customer base.
Approach
We launched Setanta Insurance to trade and business media positioning it as an insurance company that offers innovative products and supports the broker community.
Talking points around consumer attitudes to insurance were delivered through a series of surveys to draw out newsworthy statistics as well as exploiting the news agenda on topics such as emergency cover to position Setanta Insurance as the voice of the insurance industry.
Results
Consistent media coverage has been delivered for the brand across Insurance Daily, Global Insurance Services, Business World, Daily Star, Irish Daily Mail, Irish Daily Mirror, Irish Examiner, Irish Independent, Irish Sunday Independent, regional print and broadcast news.
The campaign helped Setanta Insurance sell a policy every 15 minutes and quickly establish Ireland’s fastest growing insurance company.
