A communications strategy maps out how we are going to deliver against the commercial objective. More sales? More traffic? More business referrals?
We get a clear understanding of your business and who you need to influence to deliver a programme that targets effectively and promotes behavioural change.
Targeted communications to deliver not just any publicity, but the right publicity.
Media Relations
Relationships matter. Our team is made up of former journalists from print and broadcast media. We know the media and how to provide information they can use which also tells your story.
We know how the media works from national and regional newspapers, glossy lifestyle magazines to online websites and news aggregators.
We have the experience to make a story work on the business pages, the news pages and features pages and the contacts in place to ensure that we are heard.
Creative Campaigns
Creating news is our passion. Innovative thinking, an awareness of trends and a nose for news means we can create share of voice from activity that tells your story.
Our campaigns have the right combination of photographic stunts, sponsorship, third party associations and ambassadors to capture attention. National awareness days, road shows, celebrity endorsers, photocalls and guerrilla activity – we are fascinated by your business and find fascinating stories to tell.
Experiential Events
Getting your brand in front of your customers with the right tone of voice doesn’t just tell your story, it shows your story. Sampling, launch events, road shows, conferences, announcements, we get all the elements right to get your message across.
Media Training
We have 70 years’ combined journalism and PR experience which we’d love to share with you. We offer media training workshops, briefing sessions and in-depth rebuttal training to maximise your interaction with the media.
Not only will we create the opportunity to tell your story, we will draft the key messages for you to impart and fully prep you ahead of the event.
Digital Communications
The digital landscape is constantly evolving. Social networking groups and user generated content means that news happens in real time and everyone is a journalist.
Our campaigns create dialogue with audiences and embrace technologies from Facebook to Twitter and harness the power of bloggers you should be talking with.
