Mason Media has been appointed to handle consumer PR for accessories portal, Accessories Online (www.accessoriesonline.co.uk).

The Liverpool based company stocks a range of exclusive jewellery from leading designers including Fiona Paxton, Dyrberg/ Kern and Cath Kidston and ships across the globe to customers in the UK, US, Japan and beyond. The brief includes raising awareness for the brand, educating consumers on Accessories Online’s extensive range of designer jewellery, bags, hair accessories and bridal and driving traffic to the site.

Mason Media will help position Accessories Online as the authority on fashion trends by building a relationship with key fashion media and creating a profile for founder, Vicky Hesketh.  Through offering a proactive press office sampling service Mason Media aims to drive product placement for the brand which has already been featured in Vogue, Harpers Bazaar and Cosmopolitan.

“Working with Accessories Online is a great opportunity for Mason Media to build on its consumer portfolio, we are delighted to be working with a fast growing business to position Vicky as a successful entrepreneur and establish the site as an authority on all things accessories,” says Head of Consumer, Christine Morgan

“Our vast experience in the fashion and retail sector and understanding of the fashion media will help us position Accessories Online as a leading supplier of designer jewellery.”

Following the launch of a new website this summer Accessories Online has seen an increase in turnover of 109% between July 2008 and July 2009. In the last year alone visits to the site have risen by 40%.

Vicky Hesketh, Managing Director of Accessories Online, said: “The growth we have seen in the last year is amazing and customer feedback on our range and service is extremely positive. Through working with Mason Media we aim to drive more traffic to our site to further our success.”

Mason Media has been appointed to handle corporate and business to business PR for one of Ireland’s fastest growing insurance firms, Setanta Insurance.

The Dublin and Malta-based motor insurance company sells exclusively through brokers and is set to double policyholders to 100,000 by the end of 2009 through a range of innovative commercial and private vehicle products. In the first 20 months of trading Setanta Insurance secured more than 45,000 policyholders and written premiums in excess of 25 million Euros.

The brief includes raising awareness for the brand, its policies and demonstrating its brand positioning “insurance changed for good” to the broker and business audience.

Mason Media will help drive awareness for the firm, build dialogue with brokers and launch its easy to understand, cost-competitive products to the market.

“This is a great opportunity for Mason Media to work with one of Ireland’s fastest growing businesses and firmly establish it as a serious player in the motor insurance market,” said Nick Mason, Managing Director at Mason Media.

“Our strong understanding of the sector and how to build challenger-brands will help us position Setanta Insurance as strong player in the motor insurance market.”

Mike Matthews, Chairman and CEO of Setanta Insurance, said: “The success we have achieved in such a short period of time proves that our customers like the products we offer. Through working with Mason Media we aim to build further momentum to double our policy holders by the end of the year.”

Mason Media secured the business working with strategic partner, Driven, the Wilmslow-based creative agency. Driven is responsible for developing the look and feel of the brand including an overhaul of Setanta Insurance’s website whilst Mason Media will conduct a comprehensive media campaign to promote the business.