Mason Media has been appointed to handle consumer PR for accessories portal, Accessories Online (www.accessoriesonline.co.uk).

The Liverpool based company stocks a range of exclusive jewellery from leading designers including Fiona Paxton, Dyrberg/ Kern and Cath Kidston and ships across the globe to customers in the UK, US, Japan and beyond. The brief includes raising awareness for the brand, educating consumers on Accessories Online’s extensive range of designer jewellery, bags, hair accessories and bridal and driving traffic to the site.

Mason Media will help position Accessories Online as the authority on fashion trends by building a relationship with key fashion media and creating a profile for founder, Vicky Hesketh.  Through offering a proactive press office sampling service Mason Media aims to drive product placement for the brand which has already been featured in Vogue, Harpers Bazaar and Cosmopolitan.

“Working with Accessories Online is a great opportunity for Mason Media to build on its consumer portfolio, we are delighted to be working with a fast growing business to position Vicky as a successful entrepreneur and establish the site as an authority on all things accessories,” says Head of Consumer, Christine Morgan

“Our vast experience in the fashion and retail sector and understanding of the fashion media will help us position Accessories Online as a leading supplier of designer jewellery.”

Following the launch of a new website this summer Accessories Online has seen an increase in turnover of 109% between July 2008 and July 2009. In the last year alone visits to the site have risen by 40%.

Vicky Hesketh, Managing Director of Accessories Online, said: “The growth we have seen in the last year is amazing and customer feedback on our range and service is extremely positive. Through working with Mason Media we aim to drive more traffic to our site to further our success.”