March 2011
Mason Media secured a global audience of 270 million viewers for leadership performance acceleration company First100.
First100’s Founder and MD Niamh O’Keeffe was interviewed on the Quest Means Business show on CNN to mark International Women’s Day.
O’Keeffe aired her views concerning how successful women in business should not feel any guilt returning to work after having children.
They will have made the decision to return to work because it is in the best interests of their families and themselves.
First100, which has offices in London, New York and Dublin, works with senior executives to put in place plans for their first 100 days in either a new role or the same role after returning from having a child.
First100 has issued a series of tips for maternity returners, including:
- Let go of the previous role as full-time mother
- Return to the work environment as a confident woman and leader
- Find the right balance between the roles of mother and senior business executive
- Everything will have changed so prepare well in advance
Niamh O’Keeffe said: “Once a woman has made the decision to return to work, they need to let go of their role as full-time mother and carry no guilt. Guilt is something brought on by the individual and no one else.
“The woman will have made this decision in the best interests of her and her family and they need to be pragmatic in making it work.
“Living in the moment is critical. When the woman is at home, they need to be fully at home and not juggling their laptop and BlackBerry while making the tea or reading a bedtime story. Equally, when they are at work, it is vital they are not constantly calling home to make sure everything is okay.”
Niamh added that finding the “right balance” was crucial in order to make a true success of combining being a successful woman in business with being a mother.
“The working mum needs to take time out regularly to check they have the balance right. Sometimes one area of your life can get very busy which makes it easy to lose focus in another part of your life. Taking time out to refuel and refocus is very important.
“It is also critical to set realistic expectations at work and at home as there are only so many hours in the day.”
In addition to the CNN interview, Niamh and other members of the First100 team took part in a number of BBC interviews, while the story was also featured prominently in online media.