February 2011
Communications consultancy Mason Media has been hired by fast growing food brand Diva – www.divaallstars.com - to help it win Britain’s popcorn wars.
The food and drink specialist, which also works with top brands such as Cherrygood and which first brought Pomegreat to the national media’s attention, is launching Diva Popcorn to trade and consumer press.
Dorset-based Diva Popcorn is a healthy flavoured popcorn made from 100 per cent wholegrain and is gluten-free and high in fibre. To keep it as healthy as possible, the British-made crunchy snack is air-popped rather than oil-popped which means it has the lowest fat levels possible.
Other well known British brands including Tyrrells and Pret A Manger have also recently launched popcorn brands into the market-place.
Diva is planning to launch other products in its snack range during the coming months which Mason Media has also been hired to support on.
Both Cherrygood and Pomegreat have directly contributed a significant amount of their growth to the PR strategies implemented by Mason Media.
Pomegreat founder and MD Adam Pritchard said: “Mason Media were instrumental in taking Pomegreat sales from £10,000 a month to £150,000 a month.”
In addition to the Diva win, Mason Media has also secured a further project with pan European pharma company Meda Pharmaceuticals to provide communications support on the launch of a new product.
Mason Media director Lucy Mason, formerly a health writer with the Daily Mail, said: “We have strong experience in both food and drink and healthcare and these latest wins fit with our strategy of playing to our strengths.
“Our track record in food and drink with exciting brands like Cherrygood and Pomegreat is the main reason why clients want to work with us. Our work not only generates fantastic media profile but, more importantly, translates into significant sales growth.”