March 2011
WAITROSE is launching an award winning range of contemporary cordials which deliver a taste of the English countryside.
The new range of Five Valleys Cordials available exclusively at Waitrose from March 7th consists of three fantastic flavour combinatons: Apricot & Ginger, Lemon & Mint and Pomegranate & Rose.
And they look set to shake up the cordial category.
They are the result of years of dedication from husband and wife team Chris and Becky Verinder-Baker. The couple started creating their own cordials from the kitchen table of their terrace house in Ebley, near Stroud in the Cotswolds a number of years ago and they have been snapped up at trendy Saturday farmers’ markets ever since.
Chris, 44, says the beautiful Cotswold countryside with its bohemian values and artisan industrial roots is the inspiration for their flavours.
He says: ‘We have created some very different flavours which we are sure people will enjoy. I love putting unusual flavour combinations together and watching people do a double-take when they try them.
‘People are bored of apple and blackcurrant and are looking for new and interesting drinks.
‘I’ve got lots more ideas bubbling in my head of flavours I want to develop next. In the meantime, we are delighted that Waitrose will be stocking our cordials.’
The new range of Five Valleys Cordials will launch in Waitrose stores across the UK on March 7th. They will cost £3.19 per bottle but for a limited period will be available for just £2.55 each.
The cordials make a refreshing drink mixed with still or sparkling water and can also be added to cocktails, marinades, as a cooking ingredient to fruit crumbles, or made into ice-lollies.
Five Valleys Cordials has won a number of awards including Taste Of The West Awards 2010 and Great Taste Awards 2010.
- Go to www.fivevalleyscordials.co.uk if you would like to buy online
- Five Valleys Cordials will be appearing at The Stroud Farmers Market in Stroud, Gloucestershire fortnightly on Saturdays 9am-2pm.
The cordials: All the cordials are made from natural ingredients with no preservatives, artificial flavours, colours or sweeteners.
Apricot & Ginger: A spicy yet smooth fruity mix of ripe apricot juice and ginger extract that leaves a lingering heat. Great made with cold water, or hot water for an even spicier kick.
Lemon & Mint: This is a refreshing combination of crisp, ripe, zingy lemons and light summery garden mint. Just divine mixed with still or sparkling water and a great mixer for cocktails.
Pomegranate & Rose: An exotic blend of the finest pomegranate juice expertly mingled with the heady aroma of rose petals. Lovely mixed with still or sparkling water and a great mixer for cocktails.